In a world where everyone is trying to be relevant within searches, technical SEO is really the best way to do it. But, it’s easy to get into the weeds when trying to get into technical SEO, since many times, it can be a bit hard to ensure that you’re getting the correct results. Remember though, never neglect the on-page SEO, including content creation, optimization, and link building, since this improves the priority and rank.

First thing to do is to make sure that you improve the indexing and crawlability, and you can improve this by ensuring that you find the right pages, make sure that they’re indexed by clicking on the Google index, and then choosing coverage to make sure that you have the number of indexed URLs matching the total number of URLs. You should from there make sure that you have every resource be crawlable. How is that done? Well, you look for orphan pages that aren’t linked, noindex meta tag, and x-robot tag headers, and from there, you can fix this from the analysis to make sure that you don’t have further issues.

Next, look at the navigation and structure of the site, to help you find the site and the content. By having a flat site in terms of architecture, good pagination, and a clean map of the site will fix the crawlability of this. You can review the site map to start, and look to see that you have no blocked or errored URLs and make sure the codes are proper. You should internally link the structure with text to send users so that you can better understand the context, and weed out any broken links, and there create a hierarchy, and make sure to check the hreflang tags.

Finally, you’ve got to optimize the site speed. This is something that you need to do by making sure that the metrics are correct, so you can improve the page speed and the optimization score, which you can always check. Faster sites have better conversion rates. By having only one redirect, you can make it faster. Do make sure to have image compression whenever possible, and to use different techniques or resources, reduce the server time to 200 ms in order to help improve the hardware, and set up the caching policy, and minify the resources. You should finally optimize the images so that they’re in a better format, optimize the CSS delivery for a document, and stay within the above-the-fold congestion window for content.

By doing all of this, you’ll see that it’s quite a bit of work, but in order to get into the deeper side of technical SEO, you need to start to think based on how you can optimize the content and improve the server latency, because remember faster pages will get you more conversions, and by making sure that you have an HTTPS domain, or even optimizing the H1 tags, you will succeed.