SEO is very important and it does have a connection to the customer’s voice, and it’s important for content marketers to be creative, and here, we’ll talk about three ways that will get you some converts almost immediately, and why they matter.

First, you have keyword clouds.  Most of the time, people approach this in the old-school way of finding the idea, creating the content, and then ret-con the titles, headers, the USLs, and other elements. Many times, this can be a protracted process, with the SEO team doing the keyword research and optimizing itself independent of the content team. But brainstorming all of these, you’ll be able to look at content topics, and figure out what you want to do with this, until you find an angle that’s unique and compelling, serving as a strong keyword strategy outline for the content piece that is holistic and true to what you’re communicating.

Next, you want the content to last a long time.  Have you ever took the time to look at different blog posts from years ago? It can be strange because it feels like it can be in a ghost town along the website edges. There are some little pockets of content that still get traffic, but most the time, they have the purpose of exercising nostalgia.

You want to look at the content and make sure that you see if the old content is candidates for re-optimization or republication. Reoptimization tends to be more recent, and that’s the kind of content that’s right near the page 1 of the SERO, and they just require small edits and maybe a few changes to strike the keywords. You should also look at those that drop in organic traffic, maybe because of something happening with the SERP.

With republication, you need to see that the content is outdated r the striking distance of the keywords is way outside the subject matter, and you can determine whether this is worthwhile with the team. If the content is misaligned with the current priorities, then you want to add new brand new content.

Finally, optimize the content touchpoints and the user paths.  You need to understand where others are coming from, what appeals to them when they get to where we are, and how to get them what they need. SEO helps with all of this, where you create a content strategy that reflects the behavior of these people.  The clouds come into play here, where you create multiple touchpoints in order to amass engagement.  Basically, what you want to do is look at the different key pieces of content that people are looking at, and from here, set up optimized steps on what to do next, in order to bring people to the site itself.  You want to get the SEO and content experts team of designers to help make sure all of the paths are seamless, and as comprehensive as they can be too.