Podcasts had been living in the world of obscurity less than a decade ago but it has become one of the fastest growing marketing mediums. The reason is that it allows people to listen to the content they want to consume. But for marketers, podcasts are not just the audio files their audiences would listen to. It has actually become a medium that can gather links – thus benefitting the SEO in general.
The first reason is that podcasts can persuade people to search for a person or brand. This branded search can be quite beneficial for the website being searched. And so, Google tends to improve the ranking of that site based on this organic search activity.
Another reason is that podcasts are now available outside the major platforms such as iTunes and Stitcher.
Whether you are having a podcast or you are a guest in one, you can use your presence in that audio in favor of your organic search ranking by earning some valuable links.
Hosting your own podcast
If you want to build a loyal audience, you can host a podcast. Moreover, it can be an effective way to develop relationships with the people in your industry.
In this article, we are not going to talk about how to start a podcast. Our main focus is to talk about the ways to earn links through podcast. For this purpose, you have to do the research about the topic people would want to listen to.And that could mean no branding at all in the first few podcasts.
If you think that you are going to do great by yourself, you can go with a monologue format in the podcast. Otherwise, interviewing others is a practically beneficial way to earn a name.
No matter what format you are going with, you have to make sure that you are going with the original and valuable content. In case you are interviewing others, you can ask them to share the link of those podcasts in their websites and social circles.
Be a guest in other podcasts
You can be a guest in other podcasts to earn online reputation for your brand. And it can be a great way to earn links. This is due to the fact that your hosts are going to share your website link in their podcasts.
The main focus of podcasters is to have knowledgeable guests in their podcasts. So if you think that you have a particular skill set, unique knowledge, or an interesting opinion, you can consider showing your availability as a guest in podcasts. In this scenario, you have to make sure that you are pitching your story in such a manner that your hosts will care what you are saying.